Marketing Associate

About the role

As a Marketing Associate, you will play a crucial role in supporting the marketing department's ongoing initiatives. This position involves collaboration across internal teams and external partners to effectively promote the company's products and services. You will assist in planning and executing marketing campaigns, creating and curating content, monitoring market trends, and gathering feedback to help refine our marketing strategies.

Key responsibilities

• Campaign support: Assist in the development and execution of integrated marketing campaigns (digital, social, email, events) to drive brand awareness and customer engagement.
• Content creation: Work with the marketing team to produce engaging written, visual, and multimedia content for various platforms (blogs, social media, newsletters).
• Market research: Conduct market analysis to identify trends, assess competitors, and discover new opportunities for product positioning.
• Analytics & reporting: Track, analyze, and report on marketing-campaign performance metrics. Provide insights to enhance campaign effectiveness and ROI.
• Collaboration: Coordinate with cross-functional teams such as sales, product, and design to align marketing efforts with organizational goals.
• Event coordination: Support the planning and execution of online webinars, industry trade shows, and promotional events.
• Brand compliance: Ensure all marketing materials maintain brand integrity, positioning, and consistency in line with brand guidelines.

Requirements

Education

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent work experience).

Experience

• 1–2 years of experience in marketing or communications. Experience with campaign coordination and digital marketing tools is a plus.

Technical skills

• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with digital marketing platforms (Google Analytics, social-media management tools, email marketing software). Knowledge of basic graphic design or content management systems (CMS) is an advantage.

Communication

• Strong verbal and written communication skills, with the ability to create compelling marketing copy and presentations.

Analytical aptitude

• Comfort with interpreting data and analytics to derive insights and recommend improvements.

Teamwork & detail

• Ability to collaborate effectively in a fast-paced, cross-functional environment.
• Strong organizational skills, attention to detail, and the ability to handle multiple tasks simultaneously.

About Perspix.ai

Perspix.ai is a Karlsruhe-based AI company specializing in tailor-made AI solutions. Our focus is to create systems that process requirement documents and data more efficiently, transparently, and sustainably. We rely on cutting-edge technology and a deep understanding of our customers' challenges to deliver smart automation and analysis tools — simplifying complex processes and helping businesses operate in a resource-conserving, future-oriented way.

At Perspix.ai, we strive to make AI tangible for organizations of any size, so they can benefit from data-driven insight and thrive in an increasingly digital world.