About the Role
As a Marketing Associate, you will play a crucial role in supporting the marketing department’s ongoing initiatives. This position involves collaboration across internal teams and external partners to effectively promote the company’s products and services. You will assist in planning and executing marketing campaigns, creating and curating content, monitoring market trends, and gathering feedback to help refine our marketing strategies.
Key Responsibilities
- Campaign Support: Assist in the development and execution of integrated marketing campaigns (digital, social, email, events, etc.) to drive brand awareness and customer engagement.
- Content Creation: Work with the marketing team to produce engaging written, visual, and multimedia -content for various platforms (blogs, social media, newsletters).
- Market Research: Conduct market analysis to identify trends, assess competitors, and discover new opportunities for product positioning.
- Analytics & Reporting: Track, analyze, and report on marketing campaign performance metrics. Provide insights to enhance campaign effectiveness and ROI.
- Collaboration: Coordinate with cross-functional teams such as sales, product, and design to align marketing efforts with organizational goals.
- Event Coordination: Support the planning and execution of online webinars, industry trade shows, and promotional events.
- Brand Compliance: Ensure all marketing materials maintain brand integrity, positioning, and consistency in line with brand guidelines.
Requirements
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
Experience: 1–2 years of experience in marketing or communications. Experience with campaign coordination and digital marketing tools is a plus.
Technical Skills: Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with digital marketing platforms (e.g., Google Analytics, social media management tools, email marketing software). Knowledge of basic graphic design or content management systems (CMS) is an advantage.
Communication Skills: Strong verbal and written communication skills, with the ability to create compelling marketing copy and presentations.
Analytical Aptitude: Comfort with interpreting data and analytics to derive insights and recommend improvements.
Teamwork: Ability to collaborate effectively in a fast-paced, cross-functional environment.
Attention to Detail: Strong organizational skills, attention to detail, and the ability to handle multiple tasks simultaneously.
About the Company
perspix.ai is a Karlsruhe-based AI company specializing in the development of tailor-made AI solutions. Our primary goal is to create systems that process requirement documents and data more efficiently, transparently, and sustainably. We leverage cutting-edge technologies and a deep understanding of our customers’ challenges to deliver smart automation and analysis tools. These solutions not only simplify complex processes but also help businesses operate in a resource-conserving and future-oriented manner.
At perspix.ai, we strive to make AI tangible for companies of all sizes, enabling them to benefit from data-driven insights and thrive in an increasingly digital world.